When two QVC presenters saw a gap in the market for a new type of augmented reality product they wanted to create “something simple, fun, interactive and original”. Together, we developed an initial range of interactive printed stickers that came to life as controllable characters using a smart device app. The success of this initial launch went on to kick start our ongoing partnership with Alivelab and spark a wide range of product launches.

What started off as a simple app that brought 30 characters to life has now grown into Mardles World – an AR platform that hosts a wide range of Mardles products and collaborations including a range of over 60 stickers,  20 interactive masks, a set of 5 original story books, 2 hugARmals and most notably a fantastic range of content from Frozen 2 and Toy Story 4 in collaboration with Disney Pixar.