We’re delighted to announce that we have been shortlisted as one of three finalists in the 2017 Retail Week Tech Awards in the category of Marketing Initiative of the Year.

It is widely understood that technology underpins all areas of retail to some extent and that it has become a driving force in most retail strategy. Therefore retailers are relying on increasingly creative solutions in marketing and shopper experiences to help them stand out in a crowded market place. As a result, the Retail Week Tech Awards have been devised to seek out and celebrate the latest and greatest in retail innovation technology – a category we are honoured to be recognised under.

Our shortlisted campaign was called ‘Freezy’s Christmas Adventure’ – an Augmented Reality marketing campaign that we devised in collaboration with British Land PLC as part of our myMALL subscription offering (you can find out more about myMALL here). The campaign entailed shoppers being encouraged to travel around their local centre to take part in a virtual scavenger hunt using their smart phones. Shoppers could follow a series of  images that led them to a number of printed floor markers which activated a magical Christmas themed mini game featuring a beloved snowman character of our creation. The aim was for users to complete five levels, of which each revealed a letter to spell out a secret word at the end. This word was then used to allow players access to an exclusive competition.

The campaign provided a unique and interactive offering that encouraged families to spend more time in the shopping centres around the festive period. It also aimed to enhance the customer experience by giving them added entertainment and the chance to win prizes. Watch the campaign promotional video below, courtesy of Meadowhall TV.

The overall reaction to the campaign was greatly successful, and younger users engaged particularly well with the fun filled mini games. Since then, we have continued to provide exciting themed promotions for British Land, including Gnomee’s Egg Hunt, which you can read more about here.

The results of the awards will be announced next week – we will be sure to keep you posted!