It’s always nice to have your work appreciated by others – especially with a prestigious award!

The highly competitive Purple Apple Marketing Awards are given to the most effective shopping centre campaigns during the year.

In combination with JLL, we created an interactive experience which guided customers to the shopping centre and then interacted with floor markers to bring Christmas to life.
The free app used a penguin character to lead you to the grotto spelling a secret Christmas message along the way.

Results:
A great publicity app
30% increase in target downloads
Increase grotto donation by 12% y-o-y vs. target of 10%
Increased footfall well above national average

About the award:

Judges Choice for Innovation Award
The Judge’s Choice Award for Innovation was introduced in 2015 to recognise the entry, which the judges’ feel shows the highest level of creativity and innovation.

Selected from all short-listed entries, the Judge’s Choice Award for Innovation will highlight and reward the centre whose idea was new and exciting, and which stood out for the judges as the best in class.