We were delighted to be selected by Slendertone to create something really special for their new app controlled product.
We used a mixed reality delivery to layer some really engaging effects which allowed the product ambassador, Alex Crockford (personality as great as his toned body), to create a virtual gym right in front of viewers.
The combination of Augmented and Virtual Reality worked really with the Samsung Gear VR headsets and the launch was a terrific success – just have a look at the video!
After storyboarding the app, we hired a studio and motion captured Alex in addition to some green screen shooting.
Add in the face capture, hand movements and studio modelling and a Virtual Alex was born.
More of the same please!